Thread: Maserati looking to double global dealer network to capitalize on new model push

According to Automotive News, Maserati is looking to expand its dealer network in a big way. The luxury Italian automaker intends to double its dealers by the end of next year in an attempt to take advantage of a rash of new models heading for production. All told, Maserati intends to have around 500 showrooms open by the time the new vehicles roll in, and CEO Harald Wester says that the majority of the growth will happen this year. While the automaker sold just under 6,200 units last year, Wester wants to see that number swell to 40,000 in 2014 and 60,000 by 2015.

That's a substantial jump, but with an all-new Quattroporte on the way as well as a production version of the not-yet-named Kubang, Wester believes the numbers are attainable. Maserati has also made it clear the company will offer an entry level sedan positioned below the big Quattroporte, which will likely do a smart job of bringing in even more customers.

Maserati looking to double global dealer network to capitalize on new model push